3 Reasons You Need a CRM

1.     Capture all customer interactions with CRM

a.     Customers come to store (online and storefront)

b.     Track customer purchases

c.     Log customer calls

d.     Segment customers to quickly send out targeted emails to groups of customers based on interest or past purchases

e.     Be proactive to get your customers back!!!!

2.     CRM allows you to know your customer

a.     CRM allows you to know your customer based on phone number, name, etc.  

b.     Build relationships!

3.     CRM builds value

a.     Customers are an intangible assets to your company

b.     CRM database can be financially rewarding if you sell your company

Investing in a good CRM system can significantly impact your bottom line:

·      It should integrate with your email, calendar and contact management system

·      It should integrate with our email marketing system.  E-mail marketing services can track your emails and provide metrics as to who viewed, opened and clicked on items in your messages

·      Quoting – quick and efficient way to get out quotes and proposals to prospects and customers.  

·      Investing in these technologies can have a significant impact to your sales….and cash flow!