Creating Digital Experiences with E-commerce

E-commerce must now compete by maximizing customer experiences

As the pandemic has forced many brands to meet consumer demand online.  Not only Gen Z and Millennials are shopping online, but also older shoppers.  According to a global survey across 11 markets by Shopify, 84% of consumers shopped online during the pandemic (Shopify, The Future of Ecommerce Report 2021).  It is predicted that Ecommerce as a percentage of total global retail sales will continue to grow over the next five years.  The global pandemic has transformed the role and importance of digital experiences in customers’ lives. Today’s consumer expects easy-to-use, intuitive digital experiences across channels and devices. Brands that can deliver on those expectations are seeing the greatest returns.

Tips for growing your online brand: 

1. Optimize commerce across channels like online marketplaces, social media, retail, and

   wholesale

2. Consolidate customer and product data

3. Prioritize mobile shopping experiences to be competitive on customer experience

Choose Consort Solutions Group as your partner to help select the right software that will help your business grow and be sustainable.